18 Jun '13, 3pm

Data Analysis for SEO: Industry KPIs For A Mature Industry

Data Analysis for SEO: Industry KPIs For A Mature Industry

Year-on-year (YOY) growth for non-branded organic traffic & revenue*, corrected for “not provided”** and viewed in the context of overall traffic growth. (Measuring YOY growth is a good way to adjust for seasonality, as it eliminates the impact of industry trends & general brand growth.) YOY click-through rate (CTR) improvement from the SERPs, split by branded & generic search queries. Month-On-Month (MOM) backlink growth, archived & trended over course of campaign and normalised for disavowal activity undertaken at the start of campaign. YOY PPC Cost, Clicks, CTR, Transactions, CPA and Revenue, split by branded & generic terms. (This information should be available at the campaign & ad-group levels.) Campaign-level reports for Email, Affiliates, Display and Social channels showing: Spend, Open Rate, Impressions, CTR***, Clicks, Bounce Rate, Attributed Revenue, ROI. MOM / ...

Full article: http://searchengineland.com/data-analysis-for-seo-industr...

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