18 Jun '13, 2pm

Skittles Lets You Decide Which Figurine Dies in Latest Wacky Ad: Skittles' new ad, called "Skittles Figurines...

Skittles Lets You Decide Which Figurine Dies in Latest Wacky Ad: Skittles' new ad, called "Skittles Figurines...

In the land of weirdness that is headed by Old Spice, Skittles does a pretty darn good job of keeping up with them . Uploaded June 7, Skittles has an ad with a teenager who thinks animal figurines are talking to him. The first one, a pink horse, promises a bevy of the bite-sized candy if he smashes him. Given the treasure that the pink horse unloads after being broken on the floor, "Tommy" now thinks all the figurines have something stored in them. And guess what? You get to choose which one he breaks next in an interactive video that brings fun to branded advertising. Hat tip, Unruly's Meme Machine . Skittles Figurines: Break Some Glass Animals, See What's Inside SEE ALSO: ASICS Interactive Video Wall Ad Lets You Race A Marathon Runner I've always enjoyed interactivity in videos. YouTube annotations make it possible to send viewers into a fixed point in the video, or send...

Full article: http://www.reelseo.com/skittles-lets-decide-figurine-dies...

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