18 Jun '13, 11am

Pro-level Tips To Succeed At Retargeting

Pro-level Tips To Succeed At Retargeting

One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting . While many advertisers have plunged into the remarketing world via Google’s basic remarketing program, there are many varieties and programs available beyond Google. This session covered pro retargeting tips, Google remarketing programs, and explored non-Google channel retargeting opportunities. Several of the offerings mentioned are still in beta, so getting access to them requires coordination with a Google Representative to get the offering turned on for your account. Retargeting Tips Panel at SMX Advanced 2013 The SMX Retargeting Tips panel was composed of Bryant Garvin of Found First, Jarvis Mak of Rocket Fuel, and Susan Waldes of PPC Associates, Moderated by Ginny Marvin of Search Engine Land. Here’s a summary of the highlights presented at the session. Go...

Full article: http://searchengineland.com/highlights-from-pro-level-ret...

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