18 Jun '13, 9am

Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around $8.85 billion. Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. “The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. “This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing adoption of mobile ...

Full article: http://searchenginewatch.com/article/2275521/Google-Mobil...

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