GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video: The automotive industry...

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

reelseo.com 17 Jun '13, 1pm

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video: The automotive industry...

Yesterday was Father’s Day, so I was tempted to do a roundup of my favorite videos about dads. But, Carla Marshall had already done that in “Father’s Day Videos To Make You Laugh, Cry And Wince .” And, as Jack Neff of Advertising Age noted over the weekend, “A survey released from the National Retail Federation earlier this month found people plan to pay $119.84 on average on Father’s Day gifts this year compared with $168.94 for moms on Mother’s Day. So, dads come up $49 behind, a gap that widened from $35 last year, thanks to a big 11% jump in planned Mother’s Day spending vs. 2% for dads.” And let’s face it: the “Power of Dad | Oral-B ” video isn’t likely to narrow the gap, since an Oral-B electric toothbrush costs between $11.64 and $94.99 at Amazon.com. SEE ALSO: The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers Bes...

Full article: http://www.reelseo.com/gm-stuck-gear-state-marketing-cars...

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GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video: The automotive industry... [link]
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