17 Jun '13, 11am

Advanced Authorship: The Deep Dive

Early adopters – they get caught up in early issues with products. Photographers loved Google+. Writers hated it. Email verification was a major problem. Since articles have both by-lines for photographers and writers on the same page – so, photographers sometimes had the author credit in rich snippet markup, instead of the writer. Tech Implementation – It took about three-quarters of a year for it to get implemented. Mass Training – 1,000 authors to train on it. They do annual in-person training and monthly internal newsletters. They added creation of Google+ account training, connecting their accounts to the publisher sites, how to manage their “Contributor to” links, having good Google+photos, pushed the effectiveness of Google+ Communities, and training in how to use Google+, overall. They also trained the writers on “why this matters”. Author Pushback (Google+ indiffe...

Full article: http://searchengineland.com/smx-advanced-authorship-the-d...

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