02 Sep '11, 3pm

2 New Google Analytics Reports for SEO

2 New Google Analytics Reports for SEO

2 New Google Analytics Reports for SEO Claye Stokes , September 2, 2011 2 Comments Share Tweet I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely. The GA team has been busy rolling out fancy new reports and features all summer, and two of them in particular provide more clarity in organic search’s role in generating conversions and revenue on websites. Side note: I am more impressed with the new version (v5) of Google Analytics every day, I love their approach of making continued improvements and roll-outs over time. Multi-Channel Funnels If you’re not familiar with the Multi-Channel Funnels report yet, read up! It’s a report that gives marketers a new (for Google Analytics) wealth of data surrounding the various to...

Full article: http://www.seo.com/blog/2-new-google-analytics-reports-fo...

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