16 Jun '13, 5pm

What Brightedge might do with their $42.8 million - SEO Software: While the SEO agency industry is always in t...

2. SEO and PR are merging and the PR industry desperately needs a tool It’s tougher and tougher for the SEO industry to proof results. Especially for SMBs they ROI is just not there anymore and companies are better off utilizing tools such as Upcity (former DYISEO). And with people preaching Content marketing a lot of budget moves into that direction. At the same time the PR industry is in trouble, b/c PR pitches without a good story, just don’t turn out the same way they used to turn out. In fact most larger publications stopped linking out and mentions/citations in newspapers sound great, but the ROI, which everyone is looking for, is tough to track. Brightedge might fill the gap here.

Full article: http://www.seosoftware.net/what-brightedge-might-do-with-...

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