15 Jun '13, 6pm

Interesting perspective on document retrieval >> Keywords, Aboutness & SEO by @sharithurow

‘Aboutness’ is such a common term in the library and information sciences industry. (Note: search engines fall under ‘information sciences’). I actually wrote this article almost 5 years ago, but I wasn’t sure if SEO professionals were ready to embrace or to truly understand the concept of ‘aboutness.’ I have use this term more and more throughout the years to my clients as well. I use this term so frequently that I needed to finally publish this article so others would have a point of reference. Here’s a little tip: I force people to limit keywords when they label intentional aboutness items (metas, titles, etc.) And then I go back and make sure that there is something truly unique with each label, not only a SKU number or simply putting an ‘s’ at the end of a keyword. Once you and your clients get the hang of this procedure? It becomes natural. But if people don’t know w...

Full article: http://searchengineland.com/keywords-aboutness-seo-49210

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