15 Jun '13, 4pm

New Google Analytics Interactive Tool: Customer Journey to Online Purchase - Search Engine Watch (#SEW)

After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports , attribution modeling, and social data partners , Google realizes that site owners need to better understand customer journey from first visit through to conversion, no matter how long that takes. Google Analytics has launched a new tool, the Customer Journey to Online Purchase. Visitors to your site likely won't convert on the first visit. And subsequent visits will likely originate from a variety of sources. Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. This tool's data draws on multiple re...

Full article: http://searchenginewatch.com/article/2264253/New-Google-A...

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