15 Jun '13, 3am

Adwords Grouping tips #CPA #PPC often overlook at!

Why is keyword grouping so crucial for successful PPC ? Because your AdWords keywords and keyword groups need to be closely knit and highly relevant. Users – and Google – are looking for ad text and landing pages that speak specifically to the search queries; relevance is rewarded with high AdWords click through rate and conversion rates from searchers and high Quality Scores from Google. It's a win-win. And implementing a keyword grouper is the only scalable way to keep your keyword and ad groups relevant over time, as your database grows toward the hundreds of thousands.

Full article: http://www.wordstream.com/adwords-keyword-grouping

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