14 Jun '13, 5pm

AdWords Bidding: Draw on Actual Site Data to Optimize Bids: Is your AdWords bidding strategy focused on the ri...

AdWords Bidding: Draw on Actual Site Data to Optimize Bids: Is your AdWords bidding strategy focused on the ri...

Is your AdWords bidding strategy focused on the right keywords? If your AdWords bid management decisions aren’t based on your actual site data, you can’t know for sure. By focusing on actual search queries (what people type in search engines to find your site), you’re focusing on your potential customers, and this will help you choose the best keywords to bid on. Your AdWords bid strategy should reflect the way that actual visitors are finding your site. But how can you monitor this continuously and know which terms are best to focus on? WordStream suggests real keywords from your log files based on actual traffic and website conversions , rather than historically popular keywords with unreliable volume estimates, so you can be sure the AdWords keywords you’re bidding on are targeted directly to your customers’ search queries. By understanding your customers’ behavior and ...

Full article: http://www.wordstream.com/adwords-bidding

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