14 Jun '13, 3pm

When SEO takes the blame

When I started out in the SEO world, I took on a lot of responsibility – not just in regards to rankings, but also whether or not clients were seeing an increase in sales. When I worked with really small businesses, high rankings almost always resulted in increased revenue for them. But as I started working with larger businesses, I found that even when I did my job really well, some clients still didn’t see increased revenue. Someone will blame you at some point Some businesses hire great consultants and agencies, and they get great traffic and conversions – but they don’t get an increase sales. Sometimes failure is a good thing, because it provides you with data that you can use in the future. I know others agree with this concept as well. However, a reputable consultant or agency wants people to trust the services they provide, and they don’t want a complaint online (or...

Full article: http://raventools.com/blog/who-is-at-fault-when-seo-takes...

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