14 Jun '13, 2pm

AdWords Becomes More Insightful with Auction Insights

AdWords Becomes More Insightful with Auction Insights

A brilliant new feature has been added to the AdWords roster. Auction Insights now lets you see data across keywords and even up to the campaign level. Auction insights can be found in the Details tab under Campaigns, as shown below. You can get data for all or selected campaigns, ad groups or even keywords. Now you can see metrics such as impression share, average position, overlap rate, position above rate and top of page rate. Auction Insights Explained Auction insights gives you 5 great metrics to work with: Average position – This gives you an average ranking over your selected time period along with the associated domain. (See also: The Relationship of Click-Through Rate & Ad Position .) Impression share – Represents the amount of times you have appeared in search results when your ads were eligible to receive impressions. Overlap rate – Defines how often your compet...

Full article: http://www.wordstream.com/blog/ws/2013/06/14/adwords-auct...

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