14 Jun '13, 1pm

Local Link Building: An Easy Win

Local Link Building: An Easy Win

Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and converting traffic. The trick to optimizing links for local search is two pronged – building great national industry links using geo-specific anchor text, and building great links from local authorities. For this post, I’ll be covering how to build great links from local authorities – which time and time again has proven to require human creativity and leveraging relationships. Why Local Links are Important Dr. Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. Said plainly, Google is working to evolve. T...

Full article: http://searchenginewatch.com/article/2274863/Local-Link-B...

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