14 Jun '13, 11am

The New Inbox: The Intersection of Email, Mobile & Social Marketing

The New Inbox: The Intersection of Email, Mobile & Social Marketing

Further, Jenkins feels that social and mobile have really pushed email forward. Mobile without a doubt is revolutionizing email whether email accepts that or not. But mobile, Jenkins believes, is the biggest game changer that'll happen for email. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone. Mobile is the device that's always there, and it's revolutionizing how people respond to email and how the messaging really goes to that consumer.

Full article: http://searchenginewatch.com/article/2274265/The-New-Inbo...

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