13 Jun '13, 3pm

Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO

Best-selling author and marketer Jeffrey Hayzlett , former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. He opened the discussion talking about the fall of Kodak. What went wrong? They weren’t driving change. There were ideas there that could have transformed Kodak, but they went unexplored. And that became the theme of today’s talk: being an agent for change within your company. Clock Changers Hayzlett talked about something he did when he called his first meeting at Kodak: he moved the dial ahead on the clock 20 minutes. He found this would spark heated conversation about the clock – is it broken? Who should fix it? And this happened every meeting thereafter. One day, during one of these conversations about how the clock needed to be fixed, one of his team members walked up to th...

Full article: http://searchenginewatch.com/article/2274847/Jeffrey-Hayz...

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