13 Jun '13, 3pm

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with 'Smaug' Reaction: It's a meta-age in many ways,...

So, yesterday, most fans of all things J.R.R. Tolkien got their first look at Peter Jackson's The Hobbit: The Desolation of Smaug trailer. One thing that I've enjoyed about the marketing for The Hobbit is how savvy Jackson & company are when it comes to online video. For instance, last year's Hobbit marketing also had a really great tie-in to Air New Zealand , helping build excitement and overall sense of fun for the movie. And while we haven't seen the fullest extent of what New Line Cinema/MGM/Warner/Jackson is going to do with the second movie, they've already done something great in creating an inclusive atmosphere with online video, by uploading "elves" reacting to a fan reaction of the new trailer.

Full article: http://www.reelseo.com/reacting-hobbit-peter-jackson-seiz...

Tweets

A few more from Saturday night, my photos of th...

timba.com 12 Jun '13, 5am

Home of Cuban Music on the Web! TIMBA.com is the largest Latin music website available today. The source for artist profil...

Singapore over reacting huh? Look at this.

twitter.com 21 Jun '13, 4am

When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always ...

Head to the ION Art Gallery and catch the 'First, Love' exhibition by Peter Draw!

Head to the ION Art Gallery and catch the 'Firs...

ionorchard.com 13 Jun '13, 7am

'first, love' - A peter Draw Exhibition Thur, 13 to wed, 19 Jun 2013 ION Art Gallery, Level 4 ION Art presents ‘First, Lov...