13 Jun '13, 1pm

SEO Into 2014: The Irreversible Changes in Google's Products

SEO Into 2014: The Irreversible Changes in Google's Products

We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off-site manipulation. These experiences may not replace the conventional search-buyer intent that we've researched, studied, gamed and made ours over the past decade. But chances are, as our industry matures, these changes are ones we will have to battle – and battle without ignorance.

Full article: http://searchenginewatch.com/article/2274264/SEO-Into-201...

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