13 Jun '13, 1pm

Unstructured Data In Display: Cut Through The Fog To Provide Insight

Unstructured Data In Display: Cut Through The Fog To Provide Insight

In my last last article , I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the primary way of measuring advertising efforts, insight about your specific buyer is undeniably the best way to kick-start that performance. So, while advertisers find themselves in a foggy haze of excess information, clear and accurate insight becomes invaluable. Here’s a look at how unstructured data can be an influential vehicle by which true understanding can be gleaned, and then used as the fuel for important decisions. Search Retargeting When it comes to search retargeting, unstructured data supplies insight that is otherwise unattainable. By ingesting detailed information ...

Full article: http://searchengineland.com/unstructured-data-in-display-...

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