12 Jun '13, 1pm

Authorship Anxiety Solved! Author Snippet Tips & Tricks from #SMX Advanced: Authorship is hot, so it’s no surp...

Authorship Anxiety Solved! Author Snippet Tips & Tricks from #SMX Advanced: Authorship is hot, so it’s no surp...

kicked it the old fashioned way and ran around the room, fielding questions from the audience. Two of the most fascinating questions delved into the tactical implementation of authorship markup. First, should you use the brand or the individual for authorship? Opinions varied, but the majority favored trusting employees to represent the company well. Don’t worry about what happens should that employee leave. People move on. That’s natural. Don’t let this prevent you from implementing authorship . If employees are already blogging on the company’s behalf, you wouldn’t change their byline if they leave, as John mentioned, so don’t change authorship markup. Mitul reminded the audience of publisher markup, although there seemed to be more pessimism regarding whether we’ll see publisher snippets in the SERPs anytime soon. John mentioned that publisher markup seems to be appeari...

Full article: http://www.aimclearblog.com/2013/06/12/authorship-anxiety...

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SMX Advanced 2013 Live Blog Recap

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Hi Barry, I may have solved your issue. The authorship tool says: "The testing tool currently only checks the first rel=au...