12 Jun '13, 12pm

Why Social Media Listening is Important for Brands

Why Social Media Listening is Important for Brands

As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the entire organization, and use technology to separate the signal from the noise. Find out where conversations are happening, and leverage what you learn, don't ignore your customers. Listening without action will only annoy your customers.

Full article: http://searchenginewatch.com/article/2274254/Why-Social-M...

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