12 Jun '13, 1pm

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Although, the negatives will only be broad match type, so think carefully through how one word keywords will work.

Full article: http://searchenginewatch.com/article/2274277/Google-AdWor...

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