30 Aug '11, 3pm

Linking Oddities That Ripley Would Like

Linking Oddities That Ripley Would Like

Ahhh, the strangeness that is links. This week’s column will hopefully spark some questions, answer a few others, and also point out some weird linking related phenomena, beginning with two examples: If this search is correct, Google indexes a little over (Use Dr. Evil voice) 1 billion pages from the Yahoo.com family of domains. But, if this search is correct, Yahoo only indexes 521 million of its own pages. Can it be true that Google indexes more of Yahoo’s content than Yahoo! does, and if so, why and WTF? On the flipside, Google indexes 4.1 billion pages of Google.com based content, but Yahoo only indexes 92 million pages of Google.com content. This means Google’s bots are nicer. Anchor text is my sore spot. Hate it. Overrated as on/off site signal, and always has been, especially in spammy verts with no solid IBLs. People sell anchor text linking services. Some are base...

Full article: http://searchengineland.com/linking-oddities-that-ripley-...

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