30 Aug '11, 3pm

The (Social) Medium Is Not The Message

The (Social) Medium Is Not The Message

Last month, I talked about how marketers need to distinguish between interactions and true engagement *. As part of that, I referenced the fact that Facebook and Twitter had been written about in relation to events such as the death of Amy Winehouse, the massacre in Norway and the Egyptian revolution. But since writing that, social media has again been rolled out as a whipping boy, this time being blamed by some for the riots that broke out in London. This led to politicians, including the British Prime Minister, and some of his most loyal followers, suggesting that at times such as these social networks should be censored or even closed down. Leaving aside the fact that this would mean that Mr. Cameron had a similar view on this topic to the likes of the Arab dictators he’s so keen to see toppled, what it shows is a massive misunderstanding about what social networks, and...

Full article: http://searchengineland.com/the-social-medium-is-not-the-...

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[Daily Blog Reads] i need a social life

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