11 Jun '13, 1pm

Link Building & The Power Of The Customer

Link Building & The Power Of The Customer

With the growth of social networks and the ability to instantly tell the world how you’re feeling, we’ve watched power shift from brands to consumers. No longer can companies simply rely on their marketing to do the talking — they now have to rely on what their customers are saying. Why? According to American Express , the average person tells 15 people about their good experiences and 24 people about their bad experiences. More importantly, a recent report from Forrester showed 70% of consumers trust brand recommendations from friends; but, only 10% trust advertising. Yikes! The great thing for businesses (and us link lovers) is: this presents a huge opportunity. By giving your customers a good experience, they’re going to talk about you. They’re also going to link to you on their blogs, on social networks and in emails, etc. The key is giving them something to say. Here ...

Full article: http://searchengineland.com/link-building-the-power-of-th...

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