11 Jun '13, 11am

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor 's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants. Beyond the Like: How Companies are Using Social Advertising to Drive User Acquisition and ROI features practical tactics marketers can use immediately to better optimize their social ad spend for lead gen and customer acquisition. Overland , her digital marketing agency's Vice President, and Karunakaran , Sr. Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session. Your customers increasingly spend their time on social networks; Nielsen reports 20 percent of the average...

Full article: http://searchenginewatch.com/article/2273961/Beyond-the-L...

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