30 Aug '11, 12pm

Google+ Wins When Spammers Win

Google+ Wins When Spammers Win

As the never-ending battle of search engines vs. marketers marches on, it occurs to me that (in some instances, at least) only half-heartedly fighting may be in the best interests of the engine itself. Unlike the virus writer vs. anti-virus company war, where the parasite is necessary for the host to survive, in the search realm it’s easy for the engines to claim they don't want or need those who seek to gain advantage from holes in their algorithms. In traditional SEO battles, this may have been true. Cloaking, paid links, scraping, keyword stuffing; Google fought these and largely saw their best interests served. Now, Google is in shaky territory, where winning the battle may cost them the war. This is the trouble with expanding into other markets and against new competitors; the old rules just don't apply. The Incentive for Google+ to Allow Spamming and Abuse Google+ is...

Full article: http://searchenginewatch.com/article/2105043/Google-Wins-...

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