30 Aug '11, 11am

Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports

Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports

One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A new change to Google Analytics now allows you to see when multiple channels contribute to a goal. Last week, Google Analytics announced Multi-Channel Funnels , a new area to Google Analytics conversion reports that allows you to see which campaigns, sources, or channels contributed to a visitor's multi-visit conversion. Most customers don't convert on their first visit to your site. Typical conversions happen after a visitor comes back multiple times, often from different sources. For example, a visitor might discover you from a display ad, browse a bit, then go back from whence they came. Later, while searching, they might follow a PPC ad, remember you, place an item in their cart to come back later. When later comes, they might come ba...

Full article: http://searchenginewatch.com/article/2105047/Google-Analy...

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Google Adds +1 Button, Social Analytics Reports by @RobDYoungWrites via @sewatch

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