10 Jun '13, 5pm

Google Analytics Finally Gives Developers Content Experiments API

Google Analytics Finally Gives Developers Content Experiments API

Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page. This can, in select cases, take away from the end-user experience. Using the Content Experiments API, you are able to test content without using redirects. Server-Side Testing: Content Experiments in Google Analytics currently only allows for client-side testing. That is to say, they show changes the visitors would see in their browsers. With the new Content Experiments API, developers can now run tests server-side to test experimentations with different page-dependent elements like a database query. Google offers technical documentation that involves sample Python code through Google's App Engine. Additional Variation Selection Logic: Applying the multi-armed bandit approach to your Content Experiment allows you to ...

Full article: http://searchenginewatch.com/article/2273939/Google-Analy...

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