10 Jun '13, 1pm

How to Use Google Webmaster Tools to Maximize Your SEO Campaign

How to Use Google Webmaster Tools to Maximize Your SEO Campaign

Query: Query gives you details on what keywords your site is currently ranked for. This is one of the fastest ways to decode whether your efforts to get on the map for a specific keyword are working. It's important to remember that "rank for" means showing up in the SERPs – not necessarily actively attracting traffic (yet). This feature can help you quickly identify keywords that are relevant, but need a boost from linking or further content optimization. Impressions: If you've ever wondered how many people are seeing your website for a specific keyword search, this will tell you. This metric gives you a good sense of how many people are seeing specific sections of your content. This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords module and other tools. Clicks: Of the people who are seeing your site, how many are click...

Full article: http://searchenginewatch.com/article/2273660/How-to-Use-G...

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