10 Jun '13, 1pm

Should You Create Ad Group Sitelinks in Enhanced Campaigns?

Should You Create Ad Group Sitelinks in Enhanced Campaigns?

One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can suddenly seem quite daunting. First, we’ll cover how sitelinks work. Then, we’ll need to determine whether or not we should upgrade our ad groups; and if so, create a priority order. About Sitelinks Sitelinks allow you to add additional information below the ad. Each sitelink can also be customized with ad scheduling, destination URLs, and mobile preference options in enhanced campaigns. Sitelinks can be created at the campaign level or the ad group level. If you have a campaign sitelink, that sitelink will be used for every ad group in the campaign, unless the ad group also has ...

Full article: http://searchengineland.com/should-you-create-ad-group-si...

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