29 Aug '11, 12pm

The Right Way to Apologize Online

The Right Way to Apologize Online

Sooner or later, we all make mistakes. Who doesn’t? It’s something that happens to everyone. Eventually we all have our slipups, blunders, misunderstandings – or maybe even a full blown PR disaster. It can be mortifying, but it doesn’t have to be – especially if you’re prepared. credit: DoktorSpinn Social media has changed the game in terms of handling bad press or negative PR. It used to be that negative comments had limited reach in audience. But now, due to sites like Facebook, people can quickly band together and make a seemingly little comment lead to negative press coverage. However, social media can also work in your advantage to minimizing damage. Because of how quickly social media can facilitate negativity, it’s important to always be vigilant and ready to respond. Having a PR strategy and responding quickly and intelligently can mean the difference between a dif...

Full article: http://www.searchenginejournal.com/the-right-way-to-apolo...

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