08 Jun '13, 5am

3 Reasons Why SEO and PPC Are a Match Made in Heaven

3 Reasons Why SEO and PPC Are a Match Made in Heaven

You may be investing quite a bit of effort into your online presence, and a majority of that effort may be organic SEO. And when done the right way, this is great for your brand. But did you know that organic SEO and PPC can work together to provide even stronger results? Search marketing is about the relationship between things -- disciplines, strategies, tactics, search engines, websites, people -- and there are many ways these relationships affect one another. When working together, these things create stronger results than if they were used alone. So we're going to look at three ways SEO and PPC work together to create a mutually beneficial relationship for a website. We'll explore: How to use data you've compiled from your organic search campaigns to help your PPC. How pay-per-click campaigns can benefit your SEO efforts, and vice versa. How PPC can boost usability on...

Full article: http://www.highrankings.com/seo-ppc-working-together-359?...

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