08 Jun '13, 12am

Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession via @sengineland

I would consider the explanation given by Matt is governed by Hippocratic if all that has been spoken above is true then the search quality would have jumped to the level to something Godly and not Humanitarian. In terms of revenue which Matt is emphasizing over if followed Google’s shareholders gonna kill him. In today’s context every search result mainly the ecommerce industry is overburdened with Paid ads , if we consider the CTR figures on each ranking even ranking on #1 would also make no sense to the publisher if he/she is not giving money to Google as all the initial and side results would be paid results.Secondly calling of user experience I don’t think google is focussing on that and still link building seems to major focus area for giving ranks though the older versions of algorithm don’t exist.Thirdly Matt speaks abt social , if it is earned media , how social s...

Full article: http://searchengineland.com/googles-cutts-on-seo-industry...

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