29 Aug '11, 12am

Buying Google AdWords Ads on Brand Keywords?

Buying Google AdWords Ads on Brand Keywords?

I know I am going to get almost all the clicks anyhow (Google removed "indirect navigation" from their study for a reason, and 3rd party studies have shown how directly cannibalistic these ads are ) the whole point of building a brand is increased affinity with users & not needing to pay for incremental distribution driven by brand demand. To spend money to build brand only to have to keep rebuying the existing brand equity is quite a futile exercise. in the bid auction Google sets arbitrary pricing floors at the keyword level to squeeze advertisers (almost nobody is bidding on "seo book" but if I do Google will want $2 or $3 per click) even if I go through said "quantitative study" I end up needing to re-test it every so often as Google arbitrarily juices the ad prices to increase their revenues when Google offers the enhanced long sitelinks they are doing so because they...

Full article: http://www.seobook.com/adwords-brand-kewords

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