07 Jun '13, 1pm

How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality . Perhaps the differing viewpoints of your website aren't as extreme as the image above but they might not be too far off. Remember, you built and interact with your website and you know it inside and out. The majority of visitors have never been to your website and they aren't sure where to go or what to do. However, don't worry. There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. How to Focus Your Visitor Flow Report The Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user. Are they b...

Full article: http://searchenginewatch.com/article/2273391/How-to-Use-G...

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