06 Jun '13, 9pm

Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy

Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy

Per Google’s statistics, 48 percent of moviegoers decide what movie they want to see on the day they go to the theater. Since movie decisions also happen after opening weekend, Google points out the that there are still marketing opportunities beyond a film’s initial release. Google found that paid clicks that happen during the Monday through Thursday stretch after a movie premier can indicate how the film will perform against new releases and other films, “If a film garners 10,000 more paid clicks than a similar holdover film, that film is likely to perform approximately $1.9 to $3.5 million better.”

Full article: http://searchengineland.com/google-claims-query-numbers-p...

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