06 Jun '13, 6pm

Do YouTube Movie Trailer Searches Correlate to Box Office Success?

Do YouTube Movie Trailer Searches Correlate to Box Office Success?

In a research study conducted by Google called "Quantifying Movie Magic with Google Search ," the search giant looked into how Google searches and YouTube searches correlated to box office returns later. Now, there's no surprise here, that popular movies are also popular searches. But looking into variables in Google's search data, Google could determine how successful a movie would be at the box office at a rate of 92 percent. With YouTube, the accuracy is at 94 percent. Since we're all about the video here at ReelSEO, let's take a look at what they found about movie trailers on YouTube. YouTube Data for Movie Trailers The variables Google looked at for search data were: SEE ALSO: How Will Hollywood's Online Video Marketing Efforts Impact Box Office? Search query volume (7 days prior to release) Search ad click volume (7 days prior to release) Theater count (how many thea...

Full article: http://www.reelseo.com/do-youtube-movie-trailer-searches-...

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