06 Jun '13, 4pm

How People Search For Movies on Google Predicts Box Office Revenues [Study]

Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie search intent, but also predict box office performance related to it. A new study released today, "Quantifying Movie Magic with Google Search", analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Search User Patterns Search offers moviegoers real-time and on-demand information about movies they are considering seeing. The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012; demonstrating 61 percent of people use online resources to research a movie. The concept of brand versus non-brand (or generic) searches, known in many industries, carries over to the movie industry...

Full article: http://searchenginewatch.com/article/2273327/How-People-S...

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