06 Jun '13, 12pm

5 Ways Social Media Supports All Critical Areas of Any Company

5 Ways Social Media Supports All Critical Areas of Any Company

Making social media work for your company is not a matter of "if". It's a question of "how". Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here's how you can show those pesky, stubborn, decision-makers that social is a key investment for the growth of their organization and has multiple benefits to each discipline. How Social Media Supports Sales This is my favorite subject. Social media is the place where online relationship development happens. Your salespeople need to know how to use social media as their primary sales tool. Salespeople have a tremendous advantage to find out everything about a prospect via social and use social as a relationship management tool (CRM and connect with prospects via warm introductions and networking). This is obvious in LinkedIn, but there are also ...

Full article: http://searchenginewatch.com/article/2273055/5-Ways-Socia...

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