05 Jun '13, 6pm

Cost Per Action (CPA) - Learn About Cost Per Acquisition Marketing: Cost per action (CPA) or cost per aquisiti...

Cost per action (CPA) or cost per aquisition is a method of paying for advertising that allows you to pay for each conversion (sale, lead, download, etc.) as opposed to each time a searcher sees or clicks (as with CPC ) on your ad. In this tutorial you'll learn: A more in-depth definition of cost per action. The importance of cost per action to your pay-per-click marketing efforts. The best way to implement pay-per-action bidding into your PPC campaigns. Drive More Profits Through PPC - Try Our Platform FREE Get instant access to WordStream's innovative Quality Score and Account Management tools through our FREE 7-day Trial . Risk Free, No Credit Card Required. So What Is Cost Per Action, Anyway? Cost per action is a means of controlling advertising spend. If you want to be sure that you're not indiscriminately spending money on terms that aren't driving business, CPA offe...

Full article: http://www.wordstream.com/cost-per-action

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Why You Should “Bing It On” In Your Online Marketing

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