05 Jun '13, 5pm

Google AdWords Image Extensions Now In Beta

Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the visual display, but here is a current example. Google says that one in six searches on Google provides results with visual content. Now text ads will have the flexibility to reflect the growing importance of image content across the web. Until now, product image ads were the only way to include image content AdWords ads, and those are limited to product results. The new extension opens up image options for a much wider range of advertisers. At this point it is not known how many ads will be able to display image results for the same search result or if there will be overlap with prod...

Full article: http://searchengineland.com/google-adwords-image-extensio...

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