05 Jun '13, 4pm

The metrics that matter for SEO and social media

The metrics that matter for SEO and social media

SEO has always had a rough ride when it comes to client services. Unlike paid advertising, search engine optimization can take time before any significant results can be reported. This can make SEO a difficult sell, especially when compared to PPC’s instant gratification. Some of its difficulty has also been self-inflicted. Too many SEOs made too many promises to clients, but had absolutely no idea what they were doing. The only thing they did well was take clients’ money and leave a bad taste in their mouths. We commonly refer to these people as snake oil salesman. To make matters worse, SEO made ranking results the main KPI . Most, if not all, of their services were based on maintaining positions for coveted terms. It took years to educate clients that SEO was worth the money, and by the time they started buying, the thing they thought was important was where they ranked...

Full article: http://raventools.com/blog/metrics-that-matter/

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