05 Jun '13, 3pm

New Keywords Can Bring New Business, So Why Are You So Afraid of Them?

With tens of thousands of searches a month up those competitive keywords can drive immense amounts of traffic to those sites that rank in to top few spots. I completely understand the business value in doing well for a few choice keywords. And while there is nothing wrong with having a list of competitive priority keywords you want to do well for in time (I know I'd love if my company were on page 1 for "SEO"), focusing solely on those priority keywords and neglecting to target and incorporate new keyword, both broad and long-tail, limits how successful your SEO really will be. Broader keywords are typically the most competitive, making it that much harder to crack the top 10 (or even the top 20) search results. Even with a full-fledged SEO campaign behind them, those priority keywords might only move a spot or two every 6 months which doesn't look like very much success o...

Full article: http://www.searchengineguide.com/nick-stamoulis/new-keywo...

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I just read @nef's post, "What kind of banking system will we have in 2020?." You should too.

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