05 Jun '13, 12pm

Unlock Powerful Insights With This Complex AdWords Retargeting Process

Unlock Powerful Insights With This Complex AdWords Retargeting Process

Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could appreciate. Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and advanced tactics for search remarketing that can cut significant wasted spend and take advantage of brand familiarity. Ready? I hear the polka band stirring... Be on the Lookout for Cookie Overlaps One of my clients follows a freemium business model. As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display market...

Full article: http://searchenginewatch.com/article/2272759/Unlock-Power...

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