05 Jun '13, 11am

How to Leverage the Social CEO

How to Leverage the Social CEO

For the CEO with nothing to say, work with them to create a strategy (yes, you do need a social media strategy for your brand) so they have talking points broken out and a calendar to clearly follow. Adding structure and a schedule to social media will make it more manageable. You wouldn't throw your child into the pool without teaching him to swim. Same concept. For the CEO who doesn't have time, introduce him or her to social media management tools like Buffer or Raven Tools that they can use to help schedule and monitor updates. Let your CEO know he or she doesn't have to be on Twitter all day in order to establish a true presence. Take off some of the always-on pressure. For the CEO afraid of saying the wrong thing, lean again on that social media strategy to help identify topics worth discussing, as well as how to handle touchy situations that may arise. By giving the...

Full article: http://searchenginewatch.com/article/2272753/How-to-Lever...

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