04 Jun '13, 8pm

How to Build an Online Community Around Your Business

Creating a network through social media sites is yet another way to maximize your influence and connect with the right demographic. Since the very purpose of social media is to encourage communication and sharing, it's the perfect medium for building an online community. According to Mashable , the average American spends nearly 7 hours a month on social networking sites. With users discussing and sharing content about nearly any niche you can think of, sites like Facebook, Twitter and Pinterest are ideal resources for growing a community. Tracking and analyzing your social media campaigns is crucial to ensuring success of your campaign as well. Business intelligence systems are sprouting up that can support these efforts thoroughly. Alternatively, if you're on a budget, free or inexpensive software programs like Tweetdeck, Hootsuite, and and SproutSocial are great candida...

Full article: http://www.searchengineguide.com/jayson-demers/how-to-bui...

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