04 Jun '13, 2pm

Monetizing Site Search Queries

I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. Image via Shutterstock One such action? Focus on your site search queries. While most keyword research best practices suggest you take a look at them, I have found very few companies that actually do it. At a recent search conference, for example, I asked a room of 250 how many had even looked at their site search queries, let alone mine them. Only four people raised their hands. From talking to attendees afterward, it seemed that most didn’t think it would yield any value, did not know where to get the data, or just did not think about it. Why Are Site Search Queries Important? Site search queries ...

Full article: http://searchengineland.com/monetizing-site-search-querie...

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