04 Jun '13, 12pm

5 Steps to Create a Website That Both Your Customers & Search Engines Will Love

5 Steps to Create a Website That Both Your Customers & Search Engines Will Love

A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content on a poorly designed website? This probably resulted in not only a frustrating experience, but also your exit from the site, and a lost sale for that business. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will love. Step 1: Understand Your Customer This seems obvious, but business owners tend to design websites that are appealing to them, rather than figuring out what is appealing to their customers. The way you perceive your products or services may be very different than how your customers perceive them. If you don’t already know, figure out why y...

Full article: http://searchenginewatch.com/article/2272448/5-Steps-to-C...

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